India Tea Association empowers small holder tea growers of india
India Tea Association (ITA), the premier and the oldiest organisation of tea producers in india, in collaboration with Solidaridad Asia, launched the most beneficial programme.
Trinitea for the small holder tea growers of india. Solidaridad Asia is a global sustainability organisation who has extensive experience in providing sustainability and training initiatives for several international projects covering tea as well as other commodities.
Trinitea seeks to provide year-round, on-ground training to improve agronomical, social & environment practices of the smallholders. Solidaridad & ITA will implement Trinitam a digital self assessment application, which was also launched today, making the new chapter in the history of the industry.
Solidaridad has develeoped android based digital digital training tool for the farmers in the local language, to continue the training virtually. With this international presence and expertise, Solidaridad will also render its support for promoting high quality and safe tea production by smallholders in domestic & international markets.
ITA has signed MoUs with the major small Small Tea Growers Association in Assam and West bengal. The United Planters Association of South India (UPASI) and Solidaridad already has a MoU to work towards the sustainability goals in south india.
Mr. Vivek Geonka, Chairman, Indian Tea Association, stated,
"The Trinitea programme would facilitate the indian tea industry t be future ready for new age customer demands. In recent times several producers in the traditional sector, including ITA memberd have increased their stakes in sourcing green leaf to complement their production. Traceability is a challenge. The ITA being a producers body considers it prudent to associate & integrate the large production base of the small grower sector so that Indian Tea Industry can have an intergrated sustainability agenda"